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Who I Am
Who I Am
I’m a seasoned Product Management and Data Strategy Leader with over 20 years of experience driving innovation in adtech and martech. My expertise lies in building data-driven products that integrate advanced technologies like AI, identity resolution, and cross-channel marketing to optimize ad performance and generate significant revenue growth. I’m passionate about transforming data into actionable insights and creating scalable, impactful solutions that resonate with both clients and users.
Throughout my career, I’ve taken a holistic approach to product management, collaborating closely with stakeholders across business, design, and development to execute strategic roadmaps. Whether it’s delivering revenue-generating platforms or spearheading cross-functional teams, I thrive at the intersection of business strategy and technical execution, ensuring that products align with both market needs and technological advancements.
Having led remote teams for over a decade while working from Florida and supporting companies in New York, I’ve demonstrated my ability to drive success in distributed environments. My leadership in launching scalable ad platforms, managing P&L, and optimizing platform integrations with major industry players such as Google, Facebook, and Nielsen, speaks to my ability to turn ideas into impactful realities.
With a passion for data innovation and customer-centric solutions, I continually look for ways to optimize performance, whether through product development, data strategy, or emerging technologies.
What I Offer
What I Offer
ANALYSIS
ANALYSIS
It all starts with analysis. As a data driven product manager, I rely mainly on data to guide decisions. I bring this discipline to any project you may have. I will research, review data, interview, conduct surveys, run A/B tests, project costs/revenues and deliver a thorough due diligence for your product, company or operational goals to help you decide.
PLANNING
PLANNING
In today's digital space everything is agile. The challenge is turning a vision into a plan that can be executed in an iterative schedule without losing sight of the overall vision. With years of agile experience, I can help create and plan ideas that come to market quicker. Then bring it to maturity to become robust and competitive products.
EXECUTION
EXECUTION
It's all about execution. With a host of experience in start-up companies, I've had to play both product and project manager. Once a plan is in place, I manage through the execution to proof of concept or market. No project is too big or small.
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